Almost nobody follows a dental practice for entertainment. People follow you because they are already your patient, or about to become one and checking whether you look like somewhere worth sitting for two hours.
That is the honest job of organic social, and nothing like the job ads do. Ads reach strangers. Your profile reassures somebody who already has your name and is one tap from booking.
We design the graphics, edit the video, and post across your platforms on a schedule you approve first. Fewer posts than most agencies sell, aimed at the deciding patient, reported against calls booked.
The check a patient runs between finding you and calling you.
The patient you already have, staying, and telling somebody.
The hygienist deciding whether to apply, reading the same profile.
A patient searching for an implant consultation finds you on Google. Before calling, many open Instagram and type your practice name. What they find decides whether the call happens.
An abandoned profile with four posts from 2022 does not read as neutral. It reads as a practice that closed, or stopped paying attention. On a four-figure decision that is enough to send somebody back to the results.
This is why dental social media marketing earns its place even with almost no followers. It is not a discovery channel. It stands between discovery and the booking.
We check what a stranger sees in the ten seconds after searching your name. Last post date, whether the bio says what you treat and where, and whether they can book without leaving the app.
Three deliverables, not a strategy deck.
Post templates, story highlight covers, bio and grid built so the profile looks like your practice, not a stock template with your logo on it.
Reels and short form cut from footage we direct you to shoot on a phone in your surgery. Captions burned in, because most of it is watched on mute.
Published to Instagram, Facebook, TikTok where it earns a place, and your Google Business Profile.
Reach and saves are diagnostics. We report profile visits, link taps, and the calls your front desk logs from social.
Meta’s advertising policies restrict before-and-after images and claims about results. Those rules govern ads. They do not govern your own profile.
That gap is useful. A smile makeover case rejected as a paid ad can usually be published as an organic post, reaching the patient already checking you out, who is exactly who a cosmetic result convinces.
It is also where practices get into trouble, because organic carries its own constraint. Written patient consent, specific to the platform. And state dental board rules on claims like specialist apply to a caption exactly as to a billboard.
A consent record per patient per asset, captions written to avoid outcome claims, and a board-rules check before anything featuring a patient goes up.
Volume is not the product. Five posts answering a deciding patient beat twenty that fill a calendar.
The best performing category in dental social, and the one practices post least. Patients choose a person to trust, not a clinic.
Short video answering what the appointment is really like. Fear of the unknown cancels more implant cases than price.
Cosmetic results with written consent, which organic posting permits and paid advertising does not.
A review rendered as a post reaches people not yet reading your reviews. And associates check the same profile patients do, which in a tight hiring market matters.
What we do not post. Stock models with perfect teeth, national dental awareness days, and anything a patient scrolls past without knowing who posted it.
Four surfaces, four jobs, and only one is a social network the way practices imagine.
Where verification happens. Grid, Reels and the bio link. The profile patients actually open.
Older demographic, strongest for implants and dentures.
Real reach for younger cosmetic work, aligners especially. Wrong for most general practices, and we say so.
Not social media, but it feeds the map pack your local SEO depends on. We post there too.
Every direct message is somebody ready enough to type. We answer in business hours, move anything clinical off the platform, and hand the booking to your front desk. We never answer a clinical question in a public comment.
A package priced per post is priced on what is easiest to produce, not what books patients.
If you shoot and they only schedule, you bought a posting tool with a retainer attached.
Ask to see the form. If there is not one, the risk sits with you, not them.
Organic video that performs is the cheapest ad creative you will have. An agency keeping the two separate wastes half its work.
You should, including raw footage and edited exports. Find out before you sign.
Rarely as a discovery channel, often as the thing that converts one. Most patients arrive from search, ads or referral, then check the profile before calling. That check is the value.
No, and the split is simple. On Facebook Ads we run paid campaigns to reach strangers. Here we design, edit and post on your own profiles. Practices often take both, because the video we cut for the grid is also the cheapest ad creative available.
Team content outperforms everything else, so it helps. We direct short clips you shoot on a phone between patients, then edit them so they do not look like it.
Two or three times a week beats daily for a month then nothing. A deciding patient reads recency, not volume.
On your own profile, yes, with written consent and within state board rules. In paid ads, usually not. The two are governed differently.
You do. We work inside your profiles, never our own, and you keep every asset and follower if we part ways.
Send us your practice name. We will look at your profiles the way a deciding patient does and tell you what is costing you calls.
Dental practices only. No contract. Reply within one business day.
