Search, ads and social all end in the same place. If the site they land on loads slowly, buries the phone number, or reads like a brochure, every one of those channels is paying to deliver patients to a dead end.
We build dental websites as an SEO and ads agency, not a design studio, and that changes what gets prioritised. Speed before animation. A page per treatment before a clever homepage. A booking path a nervous forty-year-old can finish on a phone.
The result usually looks calmer than what a design-led shop would hand you, and it books more patients.
Most dental web design projects fail on one of three things, and none of them is how the site looks.
It has to load. Google measures Core Web Vitals, and largest contentful paint is the one dental sites lose on, because the hero video and six slider images arrive before anything useful does.
It has to tell a frightened person what happens next. Dentistry is one of the few purchases people actively dread. A visible phone number, an obvious booking action, and treatment pages explaining the appointment rather than listing equipment.
It has to give your SEO something to rank. A five page site cannot rank for implants, Invisalign and emergency care at once.
Largest contentful paint on a mobile connection. It is the Core Web Vital dental sites reliably fail, and the fix is almost always deleting something rather than adding it.
Dental web design is mostly deciding what to leave out. Four things, in this order.
Implants, Invisalign, emergency and the rest each get their own page, because that is what search ranks and what Google Ads needs somewhere to send clicks.
Click to call on mobile, online booking wired into your practice software where it supports it, and a form that does not ask for a life story.
Managed hosting, images that are not four megabytes, and a build without the plugin sprawl that makes dental sites slow by year two.
Dentist and LocalBusiness markup, clean heading structure, and a foundation your dental SEO can build on instead of fight.
Most dental website design companies raise neither. Both are specific to healthcare, and both live in the build, not the marketing.
Accessibility. Website accessibility claims under the Americans with Disabilities Act have been filed against healthcare practices in volume, and a dental site is an easy target: unlabelled form fields, poor contrast, images without alt text, a booking widget no keyboard can reach. We build to WCAG 2.1 AA.
Forms that collect symptoms. A contact form asking what is wrong is collecting protected health information. Most form plugins then email it in plain text to whatever inbox the practice uses.
Almost nothing at build time, and a great deal afterwards. Both are cheap on day one and expensive to retrofit under a demand letter.
A general practice site and a specialist one are not the same brief, and the results pages show it. Orthodontic website design and pediatric dental website design are among the least contested terms in this market, so a specialist site built properly ranks quickly.
Two audiences on one site. The adult considering aligners and the parent booking for a twelve-year-old need different paths from the homepage.
The person booking is never the patient. Everything is written for a parent deciding whether their child will be frightened.
Half the traffic is referring dentists rather than patients, and most oral surgery sites forget to build anything for them.
A large part of this industry leases you a site. You pay monthly, the design is theirs, the hosting is theirs, and when you leave you leave with nothing. The practice down the road gets your template next.
That is not how we work. You own the domain, the files, the content and the design. Dental website hosting sits in your name, and if you move on, the site moves with you.
You own the ad account, the Business Manager, the social profiles and the site. We have never heard a good reason for an agency to hold any of them.
Ask before design starts, not after. If the answer involves a licence, you are renting.
On a real page they built, not a blank homepage. Ask for a treatment page with photos on it.
If the answer is a blank look, budget for the retrofit now.
If the answer is a shared inbox, patient symptoms are travelling in plain text.
A five page site is cheaper to build and close to impossible to rank.
It depends on how many treatment pages you need and whether booking has to integrate with your practice software. We quote once we know both, and we do not sell a monthly licence you can never stop paying.
Yes, and this is where most redesigns go wrong. URLs get changed without redirects and a practice loses positions it spent years earning. Every URL is mapped before anything moves.
Four to eight weeks for most practices. The delay is rarely the build. It is waiting on photography and treatment copy from a practice busy treating patients.
Yes, managed and in your name. You can host elsewhere if you prefer. What we will not do is keep your site on an account you cannot access.
Yes. Both need a different structure from a general practice, and both are considerably easier to rank.
It is built for them. We run dental SEO and Google Ads, so treatment page architecture, tracking and landing pages are in place from day one rather than bolted on later.
Send us your URL. We will check mobile speed, accessibility, where your forms go and whether your treatment pages can rank, then tell you whether you need a rebuild or three fixes.
Dental practices only. You own everything we build. Reply within one business day.
